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Category : Business | Tags : ries marketing branding advertising positioning |
Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.
| Uncategorized, laura, War in the Boardroom | Comments (0) » |
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A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.
| Uncategorized, al, War in the Boardroom | Comments (0) » |
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Your divided brain. There are Right-Brainers and the Left-Brainers.
| Uncategorized, War in the Boardroom | Comments (0) » |
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What happened to GM? Will it or should it survive?
| Uncategorized, al, advertising, gm | Comments (0) » |
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How to succeed in the shoe business? Start with a good name.
| Uncategorized, name, laura | Comments (0) » |
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You don’t just get PR, you need to do something first.
| Uncategorized, al, advertising | Comments (0) » |
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Consumers would never pass along most of today’s silly slogans.
| Uncategorized, al, advertising | Comments (0) » |
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Forget Confucius. A brand needs a verbal and a visual.
| Uncategorized, laura, visual, logo, slogans | Comments (0) » |
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The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.
| Uncategorized, al, future | Comments (0) » |
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Does your slogan stick in the mind? Find out how to make yours sticky.
| Uncategorized, al, slogans, slogans | Comments (0) » |
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