Better vs. Different.
January 25, 2011Management demands better products.
Marketing demands different products.
War in the Boardroom: Chapter 1
July 30, 2009Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.
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War in the Boardroom: Introduction
June 25, 2009A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.
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War in the Boardroom: Preface
March 19, 2009Your divided brain. There are Right-Brainers and the Left-Brainers.
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Whither GM
December 29, 2008What happened to GM? Will it or should it survive?
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Shoe Business
October 7, 2008How to succeed in the shoe business? Start with a good name.
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First Do Something
September 25, 2008You don't just get PR, you need to do something first.
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Passalong Advertising
June 26, 2008Consumers would never pass along most of today's silly slogans.
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The Hammer & the Nail
May 22, 2008Forget Confucius. A brand needs a verbal and a visual.
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Birth of a Medium
May 14, 2008The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.
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