Better vs. Different.
January 25, 2011Management demands better products.
Marketing demands different products.
War in the Boardroom: Chapter 1
July 30, 2009Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.
War in the Boardroom: Introduction
June 25, 2009A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.
War in the Boardroom: Preface
March 19, 2009Your divided brain. There are Right-Brainers and the Left-Brainers.
Whither GM
December 29, 2008What happened to GM? Will it or should it survive?
Shoe Business
October 7, 2008How to succeed in the shoe business? Start with a good name.
First Do Something
September 25, 2008You don't just get PR, you need to do something first.
Passalong Advertising
June 26, 2008Consumers would never pass along most of today's silly slogans.
The Hammer & the Nail
May 22, 2008Forget Confucius. A brand needs a verbal and a visual.
Birth of a Medium
May 14, 2008The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.
