Better vs. Different.

January 25, 2011

Management demands better products.

Marketing demands different products.

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War in the Boardroom: Chapter 1

July 30, 2009

Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.

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War in the Boardroom: Introduction

June 25, 2009

A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.

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War in the Boardroom: Preface

March 19, 2009

Your divided brain. There are Right-Brainers and the Left-Brainers.

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Whither GM

December 29, 2008

What happened to GM? Will it or should it survive?

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Shoe Business

October 7, 2008

How to succeed in the shoe business? Start with a good name.

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First Do Something

September 25, 2008

You don't just get PR, you need to do something first.

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Passalong Advertising

June 26, 2008

Consumers would never pass along most of today's silly slogans.

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The Hammer & the Nail

May 22, 2008

Forget Confucius. A brand needs a verbal and a visual.

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Birth of a Medium

May 14, 2008

The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

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