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The Ries Report

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Passalong Advertising

June 26th, 2008

Consumers would never pass along most of today’s silly slogans.

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The Hammer & the Nail

May 22nd, 2008

Forget Confucius. A brand needs a verbal and a visual.

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Birth of a Medium

May 14th, 2008

The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

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Sticky Slogans

April 21st, 2008

Does your slogan stick in the mind? Find out how to make yours sticky.

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Kill the Cash Cow

March 27th, 2008

Put that downer cow out of its misery.

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Shape of a Logo

March 13th, 2008

A logo should fit your eyes, both eyes.

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What makes a movie star

March 6th, 2008

Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.

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Ladders in the Mind

February 20th, 2008

Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

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Sad Days at Sears

February 14th, 2008

With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling apart. A far cry from the glories days of the last century.

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Perception vs. Reality

January 31st, 2008

Management believes in reality, but good marketing is based on dealing with perceptions.

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