January 25, 2011
Management demands better products.
Marketing demands different products.
July 30, 2009
Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.
June 25, 2009
A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.
March 19, 2009
Your divided brain. There are Right-Brainers and the Left-Brainers.
December 29, 2008
What happened to GM? Will it or should it survive?
October 7, 2008
How to succeed in the shoe business? Start with a good name.
September 25, 2008
You don't just get PR, you need to do something first.
June 26, 2008
Consumers would never pass along most of today's silly slogans.
May 22, 2008
Forget Confucius. A brand needs a verbal and a visual.
May 14, 2008
The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.