The Ries Report

You don’t just get PR, you need to do something first.

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Consumers would never pass along most of today’s silly slogans.

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The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

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Does your slogan stick in the mind? Find out how to make yours sticky.

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A logo should fit your eyes, both eyes.

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Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

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Management believes in reality, but good marketing is based on dealing with perceptions.

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After decades of expansion, companies are finally starting to focus.

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Why marketing is still warfare and how flanking is sometimes better than going head-to-head against competitors.

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Think your brand name doesn’t matter? Think again.

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