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Archive for the 'al' Category

War in the Boardroom: Introduction

Thursday, June 25th, 2009

A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.

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Whither GM

Monday, December 29th, 2008

What happened to GM? Will it or should it survive?

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First Do Something

Thursday, September 25th, 2008

You don’t just get PR, you need to do something first.

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Passalong Advertising

Thursday, June 26th, 2008

Consumers would never pass along most of today’s silly slogans.

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Birth of a Medium

Wednesday, May 14th, 2008

The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

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Sticky Slogans

Monday, April 21st, 2008

Does your slogan stick in the mind? Find out how to make yours sticky.

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Shape of a Logo

Thursday, March 13th, 2008

A logo should fit your eyes, both eyes.

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Ladders in the Mind

Wednesday, February 20th, 2008

Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

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Perception vs. Reality

Thursday, January 31st, 2008

Management believes in reality, but good marketing is based on dealing with perceptions.

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Focus in the News

Wednesday, January 9th, 2008

After decades of expansion, companies are finally starting to focus.

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