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Category : Business | Tags : ries marketing branding advertising positioning |
A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.
What happened to GM? Will it or should it survive?
You don’t just get PR, you need to do something first.
Consumers would never pass along most of today’s silly slogans.
The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.
Does your slogan stick in the mind? Find out how to make yours sticky.
A logo should fit your eyes, both eyes.
Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.
Management believes in reality, but good marketing is based on dealing with perceptions.
After decades of expansion, companies are finally starting to focus.
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