You don’t just get PR, you need to do something first.
Entries Tagged as 'al'
First Do Something
September 25th, 2008 · No Comments
Tags: Uncategorized · al · advertising
Passalong Advertising
June 26th, 2008 · No Comments
Consumers would never pass along most of today’s silly slogans.
Tags: Uncategorized · al · advertising
Birth of a Medium
May 14th, 2008 · No Comments
The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.
Tags: Uncategorized · al · future
Sticky Slogans
April 21st, 2008 · No Comments
Does your slogan stick in the mind? Find out how to make yours sticky.
Tags: Uncategorized · al · slogans · slogans
Shape of a Logo
March 13th, 2008 · No Comments
A logo should fit your eyes, both eyes.
Tags: Uncategorized · al · logo
Ladders in the Mind
February 20th, 2008 · No Comments
Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.
Tags: Uncategorized · al · positioning
Perception vs. Reality
January 31st, 2008 · No Comments
Management believes in reality, but good marketing is based on dealing with perceptions.
Tags: al · perception
Focus in the News
January 9th, 2008 · No Comments
After decades of expansion, companies are finally starting to focus.
Power of Flanking
December 13th, 2007 · No Comments
Why marketing is still warfare and how flanking is sometimes better than going head-to-head against competitors.
Power of the Name
December 8th, 2007 · No Comments
Think your brand name doesn’t matter? Think again.



































