The Ries Report

How to succeed in the shoe business? Start with a good name.

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Forget Confucius. A brand needs a verbal and a visual.

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Put that downer cow out of its misery.

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Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.

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With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling apart. A far cry from the glories days of the last century.

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Selling a candidate is like selling soap. With both, the key to success is owning a word in the mind.

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Find your best strategy by doing the opposite of your enemy.

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The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising and editorial messages daily. If your brand looks like every other brand, it isn’t likely to be noticed and won’t get into the mind.

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