War in the Boardroom: Chapter 1
Thursday, July 30th, 2009Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.
Archive for the 'laura' Category
Shoe Business
Tuesday, October 7th, 2008How to succeed in the shoe business? Start with a good name.
The Hammer & the Nail
Thursday, May 22nd, 2008Forget Confucius. A brand needs a verbal and a visual.
Kill the Cash Cow
Thursday, March 27th, 2008Put that downer cow out of its misery.
What makes a movie star
Thursday, March 6th, 2008Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.
Sad Days at Sears
Thursday, February 14th, 2008With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling apart. A far cry from the glories days of the last century.
Politics & Marketing
Tuesday, January 22nd, 2008Selling a candidate is like selling soap. With both, the key to success is owning a word in the mind.
Who’s the Enemy?
Tuesday, December 18th, 2007Find your best strategy by doing the opposite of your enemy.
Visual Difference
Monday, December 10th, 2007The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising and editorial messages daily. If your brand looks like every other brand, it isn’t likely to be noticed and won’t get into the mind.
