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The Ries Report

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Entries Tagged as 'positioning'

What makes a movie star

March 6th, 2008 · No Comments

Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.

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Tags: Uncategorized · laura · positioning · star

Ladders in the Mind

February 20th, 2008 · No Comments

Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

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Tags: Uncategorized · al · positioning