The Ries Report

How to succeed in the shoe business? Start with a good name.

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You don’t just get PR, you need to do something first.

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Consumers would never pass along most of today’s silly slogans.

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Forget Confucius. A brand needs a verbal and a visual.

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The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

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Does your slogan stick in the mind? Find out how to make yours sticky.

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Put that downer cow out of its misery.

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A logo should fit your eyes, both eyes.

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Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.

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Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

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