Podbean Podcast Site Category :   Business   Tags :                    

Archive for the 'Uncategorized' Category

War in the Boardroom: Chapter 1

Thursday, July 30th, 2009

Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (367)

War in the Boardroom: Introduction

Thursday, June 25th, 2009

A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (352)

War in the Boardroom: Preface

Thursday, March 19th, 2009

Your divided brain. There are Right-Brainers and the Left-Brainers.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (448)

Whither GM

Monday, December 29th, 2008

What happened to GM? Will it or should it survive?

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (564)

Shoe Business

Tuesday, October 7th, 2008

How to succeed in the shoe business? Start with a good name.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (569)

First Do Something

Thursday, September 25th, 2008

You don’t just get PR, you need to do something first.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (533)

Passalong Advertising

Thursday, June 26th, 2008

Consumers would never pass along most of today’s silly slogans.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (595)

The Hammer & the Nail

Thursday, May 22nd, 2008

Forget Confucius. A brand needs a verbal and a visual.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (600)

Birth of a Medium

Wednesday, May 14th, 2008

The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (540)

Sticky Slogans

Monday, April 21st, 2008

Does your slogan stick in the mind? Find out how to make yours sticky.

Watch Now:
...
  
.. ..
icon for podbean  Podcast Video: Play Now | Play in Popup | Download | Embeddable Player | Hits (615)