War in the Boardroom: Chapter 1
Thursday, July 30th, 2009Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.
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War in the Boardroom: Introduction
Thursday, June 25th, 2009A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.
War in the Boardroom: Preface
Thursday, March 19th, 2009Your divided brain. There are Right-Brainers and the Left-Brainers.
Whither GM
Monday, December 29th, 2008What happened to GM? Will it or should it survive?
Shoe Business
Tuesday, October 7th, 2008How to succeed in the shoe business? Start with a good name.
First Do Something
Thursday, September 25th, 2008You don’t just get PR, you need to do something first.
Passalong Advertising
Thursday, June 26th, 2008Consumers would never pass along most of today’s silly slogans.
The Hammer & the Nail
Thursday, May 22nd, 2008Forget Confucius. A brand needs a verbal and a visual.
Birth of a Medium
Wednesday, May 14th, 2008The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.
Sticky Slogans
Monday, April 21st, 2008Does your slogan stick in the mind? Find out how to make yours sticky.
