How to succeed in the shoe business? Start with a good name.
Entries Tagged as 'Uncategorized'
Shoe Business
October 7th, 2008 · No Comments
Tags: Uncategorized · name · laura
First Do Something
September 25th, 2008 · No Comments
You don’t just get PR, you need to do something first.
Tags: Uncategorized · al · advertising
Passalong Advertising
June 26th, 2008 · No Comments
Consumers would never pass along most of today’s silly slogans.
Tags: Uncategorized · al · advertising
The Hammer & the Nail
May 22nd, 2008 · No Comments
Forget Confucius. A brand needs a verbal and a visual.
Tags: Uncategorized · laura · visual · logo · slogans
Birth of a Medium
May 14th, 2008 · No Comments
The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.
Tags: Uncategorized · al · future
Sticky Slogans
April 21st, 2008 · No Comments
Does your slogan stick in the mind? Find out how to make yours sticky.
Tags: Uncategorized · al · slogans · slogans
Kill the Cash Cow
March 27th, 2008 · No Comments
Put that downer cow out of its misery.
Tags: Uncategorized · laura · microsoft · kodak · second brands
Shape of a Logo
March 13th, 2008 · No Comments
A logo should fit your eyes, both eyes.
Tags: Uncategorized · al · logo
What makes a movie star
March 6th, 2008 · No Comments
Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.
Tags: Uncategorized · laura · positioning · star
Ladders in the Mind
February 20th, 2008 · No Comments
Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.
Tags: Uncategorized · al · positioning



































