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Kill the Cash Cow

Thursday, March 27th, 2008

Put that downer cow out of its misery.

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Posted in Uncategorized, laura, microsoft, kodak, second brands | No Comments »

Shape of a Logo

Thursday, March 13th, 2008

A logo should fit your eyes, both eyes.

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Posted in Uncategorized, al, logo | No Comments »

What makes a movie star

Thursday, March 6th, 2008

Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.

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Posted in Uncategorized, laura, positioning, star | No Comments »

Ladders in the Mind

Wednesday, February 20th, 2008

Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

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Posted in Uncategorized, al, positioning | No Comments »

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