The Hammer & the Nail
Thursday, May 22nd, 2008Forget Confucius. A brand needs a verbal and a visual.
Archive for the 'visual' Category
Visual Difference
Monday, December 10th, 2007The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising and editorial messages daily. If your brand looks like every other brand, it isn’t likely to be noticed and won’t get into the mind.
