The Ries Report

Forget Confucius. A brand needs a verbal and a visual.

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The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising and editorial messages daily. If your brand looks like every other brand, it isn’t likely to be noticed and won’t get into the mind.

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