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Archive for the 'War in the Boardroom' Category

War in the Boardroom: Chapter 1

Thursday, July 30th, 2009

Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.

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War in the Boardroom: Introduction

Thursday, June 25th, 2009

A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.

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War in the Boardroom: Preface

Thursday, March 19th, 2009

Your divided brain. There are Right-Brainers and the Left-Brainers.

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