The Ries Report

War in the Boardroom: Chapter 1

riesreport — Thu, 30 Jul 2009 14:51:09 +0000

Reality vs. Perception. Left-brain management deals in reality while Right-brain marketing knows it is perception that really matters.

War in the Boardroom: Introduction

riesreport — Thu, 25 Jun 2009 16:37:57 +0000

A velvet curtain has descended acrosss the boardroom separating reight-brain marketing people from left-brain management people. The two sides are engaged in a war that is undermining companies, careers, brands, stockholders and consumers alike.

War in the Boardroom: Preface

riesreport — Thu, 19 Mar 2009 17:03:53 +0000

Your divided brain. There are Right-Brainers and the Left-Brainers.

Whither GM

riesreport — Mon, 29 Dec 2008 17:40:16 +0000

What happened to GM? Will it or should it survive?

Shoe Business

riesreport — Tue, 07 Oct 2008 22:13:00 +0000

How to succeed in the shoe business? Start with a good name.

First Do Something

riesreport — Thu, 25 Sep 2008 19:31:55 +0000

You don’t just get PR, you need to do something first.

Passalong Advertising

riesreport — Thu, 26 Jun 2008 18:34:26 +0000

Consumers would never pass along most of today’s silly slogans.

The Hammer & the Nail

riesreport — Thu, 22 May 2008 23:19:03 +0000

Forget Confucius. A brand needs a verbal and a visual.

Birth of a Medium

riesreport — Wed, 14 May 2008 17:37:17 +0000

The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

Sticky Slogans

riesreport — Mon, 21 Apr 2008 20:12:36 +0000

Does your slogan stick in the mind? Find out how to make yours sticky.

Kill the Cash Cow

riesreport — Thu, 27 Mar 2008 13:34:53 +0000

Put that downer cow out of its misery.

Shape of a Logo

riesreport — Thu, 13 Mar 2008 23:30:52 +0000

A logo should fit your eyes, both eyes.

What makes a movie star

riesreport — Thu, 06 Mar 2008 22:15:03 +0000

Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.

Ladders in the Mind

riesreport — Wed, 20 Feb 2008 17:38:24 +0000

Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

Sad Days at Sears

riesreport — Thu, 14 Feb 2008 05:42:03 +0000

With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling apart. A far cry from the glories days of the last century.

Perception vs. Reality

riesreport — Thu, 31 Jan 2008 16:47:36 +0000

Management believes in reality, but good marketing is based on dealing with perceptions.

Politics & Marketing

riesreport — Wed, 23 Jan 2008 00:40:58 +0000

Selling a candidate is like selling soap. With both, the key to success is owning a word in the mind.

Focus in the News

riesreport — Wed, 09 Jan 2008 14:39:58 +0000

After decades of expansion, companies are finally starting to focus.

Who’s the Enemy?

riesreport — Tue, 18 Dec 2007 16:07:24 +0000

Find your best strategy by doing the opposite of your enemy.

Power of Flanking

riesreport — Thu, 13 Dec 2007 16:57:18 +0000

Why marketing is still warfare and how flanking is sometimes better than going head-to-head against competitors.