The Ries Report

Shoe Business

riesreport — Tue, 07 Oct 2008 22:13:00 +0000

How to succeed in the shoe business? Start with a good name.

First Do Something

riesreport — Thu, 25 Sep 2008 19:31:55 +0000

You don’t just get PR, you need to do something first.

Passalong Advertising

riesreport — Thu, 26 Jun 2008 18:34:26 +0000

Consumers would never pass along most of today’s silly slogans.

The Hammer & the Nail

riesreport — Thu, 22 May 2008 23:19:03 +0000

Forget Confucius. A brand needs a verbal and a visual.

Birth of a Medium

riesreport — Wed, 14 May 2008 17:37:17 +0000

The internet is old news. We are now witnessing the birth of another new mass medium. One that is likely even bigger.

Sticky Slogans

riesreport — Mon, 21 Apr 2008 20:12:36 +0000

Does your slogan stick in the mind? Find out how to make yours sticky.

Kill the Cash Cow

riesreport — Thu, 27 Mar 2008 13:34:53 +0000

Put that downer cow out of its misery.

Shape of a Logo

riesreport — Thu, 13 Mar 2008 23:30:52 +0000

A logo should fit your eyes, both eyes.

What makes a movie star

riesreport — Thu, 06 Mar 2008 22:15:03 +0000

Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.

Ladders in the Mind

riesreport — Wed, 20 Feb 2008 17:38:24 +0000

Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.

Sad Days at Sears

riesreport — Thu, 14 Feb 2008 05:42:03 +0000

With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling apart. A far cry from the glories days of the last century.

Perception vs. Reality

riesreport — Thu, 31 Jan 2008 16:47:36 +0000

Management believes in reality, but good marketing is based on dealing with perceptions.

Politics & Marketing

riesreport — Wed, 23 Jan 2008 00:40:58 +0000

Selling a candidate is like selling soap. With both, the key to success is owning a word in the mind.

Focus in the News

riesreport — Wed, 09 Jan 2008 14:39:58 +0000

After decades of expansion, companies are finally starting to focus.

Who’s the Enemy?

riesreport — Tue, 18 Dec 2007 16:07:24 +0000

Find your best strategy by doing the opposite of your enemy.

Power of Flanking

riesreport — Thu, 13 Dec 2007 16:57:18 +0000

Why marketing is still warfare and how flanking is sometimes better than going head-to-head against competitors.

Visual Difference

riesreport — Mon, 10 Dec 2007 18:39:00 +0000

The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising and editorial messages daily. If your brand looks like every other brand, it isn’t likely to be noticed and won’t get into the mind.

Power of the Name

riesreport — Sat, 08 Dec 2007 08:32:05 +0000

Think your brand name doesn’t matter? Think again.