With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling apart. A far cry from the glories days of the last century.
Sad Days at Sears
February 14th, 2008
Category: laura · sears | 0 Comments |
(0 ratings) | 
Email it
Perception vs. Reality
January 31st, 2008
Management believes in reality, but good marketing is based on dealing with perceptions.
Category: al · perception | 0 Comments |
(0 ratings) | Email it
Politics & Marketing
January 22nd, 2008
Selling a candidate is like selling soap. With both, the key to success is owning a word in the mind.
Category: laura · focus · politics | 0 Comments |
(0 ratings) | Email it
Focus in the News
January 9th, 2008
After decades of expansion, companies are finally starting to focus.
Category: al · focus | 0 Comments |
(0 ratings) | Email it
Who’s the Enemy?
December 18th, 2007
Find your best strategy by doing the opposite of your enemy.
Category: laura · enemy | 0 Comments |
(0 ratings) | Email it
Power of Flanking
December 13th, 2007
Why marketing is still warfare and how flanking is sometimes better than going head-to-head against competitors.
Category: al · flanking | 0 Comments |
(0 ratings) | Email it
Visual Difference
December 10th, 2007
The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising and editorial messages daily. If your brand looks like every other brand, it isn’t likely to be noticed and won’t get into the mind.
Category: laura · visual | 0 Comments |
(0 ratings) | Email it
Power of the Name
December 8th, 2007
Think your brand name doesn’t matter? Think again.
Category: name · al | 0 Comments |
(0 ratings) | Email it
