Kill the Cash Cow
March 27th, 2008Put that downer cow out of its misery.
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Shape of a Logo
March 13th, 2008A logo should fit your eyes, both eyes.
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What makes a movie star
March 6th, 2008Whether you are an actor or a tube of toothpaste the way to stardom is always the same. Focus and own a word in the mind.
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Ladders in the Mind
February 20th, 2008Where on the ladder is your brand? Watch out! If you are #3 you are nowhere.
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Sad Days at Sears
February 14th, 2008With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling apart. A far cry from the glories days of the last century.
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Perception vs. Reality
January 31st, 2008Management believes in reality, but good marketing is based on dealing with perceptions.
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Politics & Marketing
January 22nd, 2008Selling a candidate is like selling soap. With both, the key to success is owning a word in the mind.
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Focus in the News
January 9th, 2008After decades of expansion, companies are finally starting to focus.
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Who’s the Enemy?
December 18th, 2007Find your best strategy by doing the opposite of your enemy.
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Power of Flanking
December 13th, 2007Why marketing is still warfare and how flanking is sometimes better than going head-to-head against competitors.
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