Who’s the Enemy?
Tuesday, December 18th, 2007Find your best strategy by doing the opposite of your enemy.
Archive for December, 2007
Power of Flanking
Thursday, December 13th, 2007Why marketing is still warfare and how flanking is sometimes better than going head-to-head against competitors.
Visual Difference
Monday, December 10th, 2007The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in an over-communicated world where each of us is bombarded with hundreds of branding, advertising and editorial messages daily. If your brand looks like every other brand, it isn’t likely to be noticed and won’t get into the mind.
Power of the Name
Saturday, December 8th, 2007Think your brand name doesn’t matter? Think again.
