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Archive for January, 2008

Perception vs. Reality

Thursday, January 31st, 2008

Management believes in reality, but good marketing is based on dealing with perceptions.

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Politics & Marketing

Tuesday, January 22nd, 2008

Selling a candidate is like selling soap. With both, the key to success is owning a word in the mind.

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Focus in the News

Wednesday, January 9th, 2008

After decades of expansion, companies are finally starting to focus.

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